Wednesday, March 24, 2010

PATAGONIA step up as major sponsor

Patagonia Australia have today been announced as the major sponsor for the cleanup for the next two years. Patagonia will cover the costs of chartering the 'Velocity' as well as providing some of their high quality product to the participants.

Patagonia as a company have a long history of socially and environmentally aware products and practices stemming from its founder Yvon Chouinard's early life rock climbing and surfing in California.  Patagonia has been donating 10% of global profits to environmental causes just like the Marine Debris Cleanup since 1986. Yvon along with Craig Mathews, owner of Blue Ribbon Flies started 1% for the Planet in 2001, a group of over 1200 companies who also donate 1% of their sales to groups trying to save our planet.

Patagonia's Mission Statement best sums up the companies ethos "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.".

The cleanup team thank Patagonia for their generous donations and hope to build this relationship into the future.

No comments:

Post a Comment